SOCIAL MEDIA PROJECT:
@FC沃特福德新闻 (@FCWATFORDNEWS)
It all started here.
In April 2015, a young Japanese Watford supporter living in China started a Sina Weibo account dedicated to Watford Football Club. Six full years of dedication was met with ~10,000 followers, 100+ business & casual collaborations, and an official recognition from the club itself.
Campaign:
“Our team, our decade”
A large-scale social media campaign featuring over 25 content creators united by their support for “small clubs from Europe.” The project reflected on the past decade of following these teams, sharing personal stories and unique fan experiences with a broader audience.
The collaboration included a structured segment highlighting the “Best Team of the Decade,” alongside a creative component that showcased standout kits and memorable moments from the last ten years.
The campaign achieved significant success, generating over 500,000 impressions and more than 1,000 engagements. Beyond increasing visibility for our accounts and the clubs we represent, the initiative strengthened our community and celebrated the shared passion for lower-league football.
“518.7 Impressions / 942 Discussions / 1483 Interactions / 380 Original Contents”
