SOCIAL MEDIA PROJECT:
@FC沃特福德新闻 (@FCWATFORDNEWS)
It all started here.
In April 2015, a young Japanese Watford supporter living in China started a Sina Weibo account dedicated to Watford Football Club. Six full years of dedication was met with ~10,000 followers, 100+ business & casual collaborations, and an official recognition from the club itself.
Campaign:
“Our team, our decade”
A social media mega-project involving over 25 content creators who support and represent “small clubs from Europe”, looking back at the decade supporting their teams and sharing our unique experiences with the wider audiences.
The collaboration was consisted by both fixed format sharing the “Best Team of the Decade”, and a creative part where we picked up special kits and special moments from the past ten years.
The campaign was met by a great success reaching half a million impressions and over a thousand engagements, further advertising our accounts and respective clubs, but more importantly, we concreted the community while sharing our love and passion of lower league football with the people.
“518.7 Impressions / 942 Discussions / 1483 Interactions / 380 Original Contents”
